Retaining Your Clients

National Agents Alliance is committed to making a difference in people’s lives through the services we provide. When you help your clients, retaining them is very important and is built on some key factors. Below are some tips to help you along the way!

Retain your clients with National Agents Alliance by following the 3C’s: Consistency, Commitment, and Communication.

Consistency: Never oversell your services; it will easily push your client away before you’ve even finished your pitch. Deliver realistically, and deliver more than expected. By keeping your work consistent, you are adding value to your business that will make you hard to be replaced.

Commitment: Don’t be shy about letting your clients know how valued they are. Train your employees to extend sincere thanks for even the smallest transaction. Spend time on a phone call, email, mail a personalized letter, whatever avenue you choose, will make your customer feel important.

Communication, communication, communication. You can’t hear this enough. By keeping the lines of communication open to your clients, it creates a great relationship built on trust and depth. Keep your customers involved. Get feedback and implement them where needed. Also remember, the better relationship you establish, the better you can anticipate their needs before they even request it. Be on top of the next step!

Doing the basics like using the 3 C’s will help you improve your client retention.

10 Tips to Keep the National Agents Alliance Team from Using E&O Insurance

As a life insurance agent with National Agents Alliance there is a good chance that you’ve had to purchase errors and omissions (E&O) insurance, as most life insurance carriers require that you have it before you can be appointed with the carrier. Like with any insurance policy, it is something you always hope that is something that you’ll never need to use.

E&O insurance is a professional liability insurance that protects companies and individuals against claims made by clients for inadequate work or negligent actions. Errors and omissions insurance often covers both court costs and any settlements up to the amount specified on the insurance contract, according to Investopedia.com.

In order to keep yourself and your business safe in our litigious society, LifeHealthPro.com has some tips to help keep you out of the courtroom:

1. Be a consummate professional: You should always be professional, which means doing your homework and being cognizant of what you’re recommending to your clients. Attend all the training seminars you can to help keep you up-to-date with product information.

2. Do your research: Make sure all products and investment programs you offer are registered with the appropriate regulatory authority and approved by your broker-dealer, registered-investment advisor and insurance FMO.

3. Stay in your area expertise: Only recommend products you fully understand and are licensed to sell. If you refer clients to other providers, make sure you can vouch for their competence and integrity.

4. Solicit business properly: You do not want to misrepresent who you are, what you do, or what you sell. Use only materials that solicit who you are that have been approved by your insurance company and/or broker-dealer.

5. Practice full disclosure: Make sure to disclose all required information and be totally up front about your track record, business practices, and affiliated advisors and companies.

6. Do thorough fact-finding: When you meet with a client, make sure you fully and completely understand the client’s situation and document all relevant facts.

7. Link your recommendations to documented needs: Make sure to present only suitable recommendations (preferably more than one). After the prospect agrees to buy, review the reasons for buying the product and get the prospect to agree in writing.

8. Educate clients about what they bought: It is your job to ensure that your clients understand what their product covers and doesn’t cover, all its fees and expenses, and any risks and guarantees.

9. Leave a paper trail: Always document everything. You should document the outcomes of key client conversations, decisions made and coverage declined. No client interaction is irrelevant. Document every call or conversation no matter how trivial the subject matter.

10. Promptly resolve client complaints: Always do your best to resolve a client’s complaint. Find out why they are unhappy with you, and then fix it before it turns into a regulator sanction or lawsuit. In addition, if you believe a client will file a formal complaint, let your compliance department know as soon as possible.