Monthly Archives: November 2012

Recruiting Tips: How To Find Top Performing Agents

Finding Good RecruitsIf you’re ready to kick your recruiting into high gear, especially as National Agents Alliance reaches the end of its November Recruiting Contest, we have some tips that will help you find new, quality agents.

As you know, finding good people to help you with your business isn’t as easy you’d think. For every five people you hire, one or two may be worth the time to spend shaping them into a leader in their own right.

But INC. Magazine has released four cheap and effective ways you can find good salespeople:

  1. Referrals from friends and colleagues: The recommendations from people you love and trust are the best way to finding high performers. Your friends and colleagues won’t recommend someone who is unqualified, because it would reflect poorly on them.
  2. Ask your customers: Good salespeople bond with their clients, and in turn, it builds a relationship. Because of this relationship, your clients will want the best for you. These clients will often know when their rep is hiring people to join their team, and because they only want to deal with good salespeople, they’ll recommend quality people.
  3. Use social media: LinkedIn is a powerful recruiting tool because you can directly advertise for salespeople, and browse a candidate’s qualifications, specialties, and recommendations. Plus, sites like LinkedIn and Facebook have groups in which you can join to meet and talk to top salespeople in your field.
  4. Be sociable: In the grocery store, the doctor’s office waiting room, or standing in line at the bank, are all opportunities to fine quality prospects. “A leader should always be looking for great salespeople, especially outside of the work environment. Wherever you go, keep a lookout for people who look like they might fit your business, and when you see them, engage them in a discussion. You have nothing to lose and a lot to gain,” INC. Magazine advises.

The hunt is always on for top performing people, who could become an asset for your business. So keep your eyes peeled and employ these techniques and you can build a powerhouse team before you know it.

Consumers are Turning to the Web for Insurance and Annuity Information

Information on the InternetThe number of consumers who are researching individual insurance and annuity products over the Web has increase by 61 percent since 2006, but nearly the same amount consumers are still turning to agents, brokers and advisors for information, according to new research by LIMRA.

According to LIMRA’s report, this is an increase from the 38 percent of consumers in 2006, who turned to the Web to educate themselves about individual insurance and annuity products.

But, still nearly 7 in 10 consumers (69 percent) still turn to agents, brokers and advisors for information because they are “often viewed as the most valuable and influential information sources,” says Mart Art, a LIMRA research director.

The report found the three reasons consumers are turning to the Internet to find information, which apply to all age-groups and income levels:

  1. Research companies and product offerings
  2. Seek general product information
  3. Compare prices

The report also found that:

  • Men and younger, higher-income, higher-educated consumers look on the Internet more often than other demographic groups.
  • Sixty-five percent of men use the Internet for research, compared with just 58 percent of women.
  • Seventy-three percent of Gen Y consumers seeking information online more than Gen X and Baby Boomer consumers.
  • Gen Y consumers are also more likely to rate online sources as their most valuable information avenue for online recommendations of companies and to use agent locators.

%d bloggers like this: